Competitive Education Marketing Management in Integrated Islamic Education Institutions: Islamic Education Interests in Modern Society
This study aims to produce a marketing management theory concept for competitive private Islamic educational institutions. At the same time, the locus of this research is the Integrated Islamic Junior High School (SMPIT) Khairunnas Bengkulu, Sumatra. Education is a service product produced by non-profit educational institutions so that the educational process results are visible. To learn more about education marketing, you must first know the substance and characteristics of services and marketing concepts so that the application of education marketing is in the correct position by the values and nature of education itself. This study used a qualitative approach with a case study type—data obtained from interviews, observation, and documentation. Data analysis was carried out since the researcher arrived at the research locus; after the data was collected, analysis was carried out through data compression, data presentation, and conclusion. The processes of credibility, dependability, confirmability, and transferability are used to best check the validity of the data. Research findings related to the concept of institutionally competitive marketing management are the concept of "shura expert" or guidance from a senior who is experienced in the field of education, the concept of mastering English and Arabic for students so that they can be accepted at high schools and favourite campuses even abroad, and the concept of increasing competency through extracurricular activities, especially in science and technology.
 Dolnicar, Edmund Goh dan Sara. 2009. “Leveraging the Brand Image of Government Schools by Understanding Their Competitors.” Australia: Jurnal ANZCIES, Canberra 1 (1).
 Fahriana, Ava Swastika. 2018. “Pengambilan Keputusan Secara Musyawarah Dalam Manajemen Pendidikan Islam: Kajian Tematik Al-Qur’an Dan Al-Hadist.” Al-Hayat: Journal Of Islamic Education 2 (1).
 Guo, Kunal Basu dan Guo king. 2007. “The Need For Reforms In Chinese Marketing Education. London.” University of Western Ontario 1 (1).
 Jevons, Universities. 2015. “A Prime Example of Branding Gone Wrong.” Journal of Product & Brand Management 15 (1): 965.
 Jokharsha, Aida. 2019. “Combining the Arabic Character with the Digital Image and Its Role in Graphic Output – Experiences and Results.” Journal of Architecture, Art & Humanistic Science 4 (16): 352–68. https://doi.org/10.12816/mjaf.2019.10746.1028.
 Marrs, Rachel, Musa. 2011. “Utilizing Brand Audit to Develop University Brand: A Case Study.” Journal ASBBS Annual Converence: Las Vegas 18 (1): 964.
 Oplatka, Jane Hemsley Brown dan Izhar. 2006. “Universities in a Competitive Global Marketplace: A Systematic Review of the Literature on Higher Education Marketing.” United Kingdom: The International Journal of Public Sector Management 19 (4): 338.
 Pinto, Laura Elizabeth. 1998. “Marketing Acceptance Levels and Practices of Ontario School Board Continuing Education Institutions.” Canada: University of Windsor 1 (1).
 Sekolah, Info. 2013. “Info Sekolah.” Info Sekolah. 2013. https://profilbaru.com/info/sekolah/SMPIT-KHAIRUNNAS-KOTA-BENGKULU/Kecamatan-Gading-Cempaka/Kota Bengkulu/Provinsi-Bengkulu/indonesia/ad60cce2032efae1986a6e99f38de0bb091ce0e6.
 Suprayogo, Imam. 2006. Memelihara Sangkar Ilmu. Pertama. Malang: UIN Press.
 The Offical MIM Academy Coursebook. 2010. Brand Operation. Pertama. Jakarta: Esensi.
 Undang-Undang No. 20. 2003. Sistem Pendidikan Nasional. Jakarta
 Aisyah, Nurul, Okada Ruli Sutoro, and Tumin. 2020. “The Evaluation of Home Visit Program: A Reinforcement of Character Education.” Al-Hayat: Journal of Islamic Education 4(2): 106–15.
 Arif, M. Zainal. 2019. “Design of the Model of Internalizing Islamic Values in General Subjects.” AL-HAYAT: Journal of Islamic Education 3(2): 168–77.
 Ikhwan, Afiful. 2014. “Integrasi Pendidikan Islami (Nilai-Nilai Islami Dalam Pembelajaran).” Ta’allum: Jurnal Pendidikan Islam 2(2): 184. http://ejournal.iain-tulungagung.ac.id/index.php/taalum/article/view/574.
 ———. 2016. “Manajemen Pengembangan Kurikulum Keaswajaan Dan Kemuhammadiyahan Dalam Pembentukan Karakter: Studi Multikasus Di Sekolah Tinggi Agama Islam Diponegoro Dan Sekolah Tinggi Agama Islam Muhammadiyah Tulungagung.” Universitas Islam Negeri Maulana Malik Ibrahim Malang. http://etheses.uin-malang.ac.id/9992/.
 ———. 2018. Filsafat Pendidikan Islam: Memahami Prinsip Dasar. Yogyakarta: CV. Diandra Kreatif.
 ———. 2019. “Innovation of Islamic Education Through the Implementation of Mandatory Program Madrasah Diniyah ( Non-Formal Religious Education Institutions) In Formal Institution.” In International Conference in Life, Innovation, Change, and Knowladge (ICLICK 2018), Atlantis Press, 320–23.
 ———. 2020. Metode Penelitian Dasar (Mengenal Model Penelitian Dan Sistematikanya). Tulungagung: STAI Muhammadiyah Tulungagung.
 Ikhwan, Afiful, Mohd Aderi Che Noh, and Nurul Iman. 2020. “Implementation of The Tahfidz Al-Qur’an Curriculum at the Tahfidz Malaysia Boarding School.” Journal of Critical Reviews 7(8): 866–70.
 Taufiq, M. “Al-Qur’an Dan Terjemah; Al-Qur’an In Word.”
 Yusni Mohamad Yusak, Afiful Ikhwan, Khadijah Abdul Razak, Saiful Anwar. 2022. “Implementation of the Tahfiz Al-Quran Education Program in Malaysian Polytechnics to Strengthen Islamic Studies.” Gnosi: An Interdisciplinary Journal of Human Theory and Praxis 5(2): 55–69. http://www.gnosijournal.com/index.php/gnosi/article/view/192.
This work is licensed under a Creative Commons Attribution 4.0 International License.